ENLIGHTENED EXPERIMENTATION THOMKE PDF

The high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. This site needs JavaScript to work properly. Please enable it to take advantage of the complete set of features! Clipboard, Search History, and several other advanced features are temporarily unavailable.

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What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management.

In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.

The syllabus also includes sessions about innovation strategy, idea management and social networks. Go to www. There is no fee to participate in the programme. Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too. Very interesting and intuitive course, highly recommend to anyone starting at the topic or to refresh some concepts in Innovation Management, great insights and very good videos.

By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.

Loupe Copy. Innovation Management. Enroll for Free. From the lesson. Casestudy: Casserole Homecooker Taught By. Serge Rijsdijk Assistant Professor. Jan van den Ende Professor.

Sandra Langeveld Teaching and research coordinator. Murat Tarakci Assistant Professor. Stefano Tasselli Assistant Professor. Daan Stam Associate Professor. Dirk Deichmann Assistant Professor. Try the Course for Free. Explore our Catalog Join for free and get personalized recommendations, updates and offers. Get Started. All rights reserved.

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Enlightened Experimentation. The New Imperative for Innovation

HBR OnPoint articles save you time by enhancing an original Harvard Business Review article with an overview that draws out the main points and an annotated bibliography that points you to related resources. This enables you to scan, absorb, and share the management insights with others. The high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. So companies that are trying to be more innovative face both managerial and technical challenges. Drawing on his research in the pharmaceutical, automotive, and software industries, Thomke introduces the following four rules for enlightened experimentation: organize for rapid experimentation; fail early and often, but avoid mistakes; anticipate and exploit early information; and combine new and old technologies.

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Enlightened experimentation. The new imperative for innovation.

But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. Millennium Pharmaceuticals shrank its drug-testing time from weeks to minutes—and beat its competitors to market. This is enlightened experimentation : using affordable new technologies like computer simulations and rapid prototyping to systematically innovate. Enlightened experimentation slashes the cost and time of innovation, and lets you regularly test a greater number of diverse product ideas—increasing your number of breakthroughs. Industries with high product-development costs—software, pharmaceutical, automotive—have made huge strides using this approach.

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The Essentials for Enlightened Experimentation

New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative. But achieving that requires a thorough understanding of the link between experimentation and learning. The challenges are managerial as well as technical:. Examine and, if necessary, revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation. Consider using small development groups that contain key people designers, test engineers, manufacturing engineers with all the knowledge required to iterate rapidly. Determine what experiments can be performed in parallel instead of sequentially.

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Enlightened Experimentation: The New Imperative for Innovation (HBR OnPoint Enhanced Edition)

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. Go to www.

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